NetForm Social Network Analysis: Cohort III Schedule
1. Opening In-Person Workshop
Cohort 3
- Friday, June 6, 10 am – 5 pm, and
- Saturday, June 7, 9 am – 5pm
- Chicago, IL (Venue coming soon!)
- Continental breakfast and snacks included, other meals are on your own
2. Web-based Seminars
Cohort 3
Two-hour web-based seminars, all held on Wednesdays, 9:00 – 11:00 am Eastern time.
3. Concluding In-Person Workshop
Cohort 3
- Thursday, October 16, 10 am-5 pm
- Friday, October 17, 9 am - 5 pm
- Renaissance Austin Hotel, Austin, TX
- Continental breakfast and snacks included, other meals are on your own
Content
1. Opening In-Person Workshop
This two-day workshop will introduce you to the theory and practice of NetForm Social Network Analysis. Learn why culture is all about trust, not transactions or traffic. Trust is the cultural super-glue.
Day 1
- Background & rationale: This is licensing training, not a sesson in client selling
- Introduction to concepts & terminology
- How to construct, edit, and use survey questions
- How to prepare the database before and after analysis
Day 2
- What a NetForm analysis reveals
- Tips on interpretation and building a narrative
- What to tell clients and how to facilitate their learning
- Preparation for next steps in the licensing process
2. Web-based Seminars
Webinar 1
The map is not the territory; why there’s more than just connecting the dots. Here we review what’s wrong with the visual interpretation of simple connection and why the meaning behind connection is counter-intuitive, unexpected, and surprising.
- Confirming what you know about connections vs. no connections
- Confronting what you thought you knew about connections vs. no connections
- What you didn't know about connections vs. no connections
- Strategic misalignment
Webinar 2
When we look at a culture, we see a landscape, but it is comprised of knowledge packed together in dense stratigraphic layers below its surface. We go exploring and dig for knowledge to learn how different knowledge layers merge. This alchemy produces nuanced but bounded rationalizations and cultural pathologies—what we experience as and call “culture.” We discuss the practical applications of this approach.
- Bureaucracy: Stephenson's Laws
- Finessing culture: reorganizing for the status quo
- Culture: It's Opposite Day
Webinar 3
Everyone is not created equal; nor are they connected equally. As such, networks are held together by structural “hot spots” that are mathematically determined. Yes, Virginia, there is a science that informs the way a network combines, recombines, and operates, irrespective of the personalities of the people who occupy those hot spots. But because those hot spots are occupied by people, we give them names: Hubs, Gatekeepers, and Pulsetakers--seven roles in all. These roles are used to diagnose meaning and, where appropriate, to intervene in the affairs of humans.
- The 7 carriers of culture
- How to use culture carriers to disseminate information and create change
- Case studies
Webinar 4
When you combine knowledge with network position, you have the ingredients of what constitutes the “force” of a culture. You now have the means by which to accelerate change; to understand, map, measure and ultimately manage. It is a responsibility not to be taken lightly. Culture is a living collective that must be stirred, not shaken. The unintended consequences of ethical dilemmas are discussed.
- Looking for love
- A user guide for managers: comparative report on knowledge consumption
- The Experimenter Effect: on being a consultant
- Case studies
3. Concluding In-Person Workshop
Final wrap-up of lessons learned. Dr. Stephenson reviews the practical aspects of exercising this new competency, explains the details of access to the Netform database, and grants to each new licensee their access codes. Graduation!
Day 1
- Ethics and client confidentiality
- Practical aspects of accessing the NetForm engine
- Client partnerships and innovations
Day 2
- NetForm database management and service to the licensee
- Tutorial for walking the client (and you) through the process
- Additional services