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NetForm Social Network Analysis

With NetForm Social Network Analysis, you can:

  • Treat the causes, not the symptoms, of organizational pain
  • Align organizational culture with business performance
  • Obtain, train, and retain top talent
  • Preserve and transmit key knowledge during mergers and acquisitions, restructuring, or downsizing

What is NetForm Social Network Analysis?
Who should participate?
Why participate?
Learning objectives
About Dr. Karen Stephenson
For More Information

What is NetForm Social Network Analysis?

In times of change, an organization’s most valuable asset is its collective knowledge and experience. That collective knowledge —the “human DNA” of an organization—doesn’t reside in the hierarchy. It grows in informal social networks—the Hubs, Gatekeepers, and Pulsetakers who know what’s really going on and how to get things done.

Unlike the imposed hierarchies of command and control, the relationships between people in an organization create the real pathways of knowledge—essentially the pathways of trust.  According to visionary pioneer Dr. Karen Stephenson, an organization’s collective knowledge and experience, embodied in informal networks, is its most valuable asset during times of change.  By X-raying the social networks that form this hidden world of operating principles, we can begin to understand the sources—and nurture the forces—of power that exist in organizations.

The NetForm Social Network Analysis certificate and license gives you an integrated methodology and toolset for effectively analyzing social networks.

With NetForm Social Network Analysis, you can help organizations with strategic initiatives such as:

  • Aligning organizational cultures with business performance
  • Locating and retaining valuable knowledge workers
  • Asserting, assessing, and quantifying critical intellectual capital
  • Identifying and reducing risk for effective and efficient knowledge transmission during mergers & acquisitions
  • Identifying actions and priorities to close gaps between present and desired future states
  • Making the best hires and assimilating new employees faster
  • Organizing optimal workspace layouts and teams

Uncover chronic organization issues:

  • Where ideas get bottlenecked, and how they get widely disseminated
  • Why key employees are not retained over time
  • Why people run away from, rather than toward, necessary risk

Who should participate?

The NetForm Social Network Analysis certificate and license program is specially designed to equip you with the methods and tools to visualize and diagnose informal networks.  You can thereby leverage the human knowledge capital embedded in those networks for a variety of strategic initiatives.

  • Internal OD practitioners: Discover how to get your change efforts embraced rather than bottlenecked
  • External OD consultants: Increase your value to clients with this unique cutting-edge methodology
  • Human resource professionals: Attract and retain highly qualified employees
  • Knowledge capital experts: Customize corporate learning strategies for the highest yield
  • Performance management strategists: Identify and reward the real movers and shakers in an organization
  • Workspace architects and interior designers: Facilitate the interactions that make organizations effective

Why participate?

NetForm Social Network Analysis certification will give you a competitive edge. Because this is the first program of its kind in the industry, you will gain a unique combination of SNA methods and tools that will set you apart. This one-of-a-kind program entitles you to:

  • Training and certification to conduct NetForm SNA studies
  • Access to the NetForm web-based tools for unlimited studies with up to 5,000 participants for a full year
  • User-driven technology light-years ahead of “connect the dot” software programs
  • Analysis benchmarked against a database of over 400 social networks in organizations
  • Automatic generation of analysis and reports (printable from the web) for your clients
  • Books, collateral training materials, and further online training
  • Direct hands-on consultation with Dr. Stephenson for your first two studies

Set of charts showing the NetForm web-based social network analysis tool


NetForm Web-based Diagnostic Tool

Learning objectives

You will learn how to apply the NetForm diagnostic tool to give you a bird’s-eye view of your organization’s knowledge capital.  It allows you to analyze network structures along various dimensions including local and global issues, across division boundaries, and up and down hierarchical levels.

  • Learn the hidden networks, and how they influence organizations and behaviors
  • Discuss case studies for how SNA insights can be applied towards various objectives
  • Practice how to determine project scope, parameters, and objectives
  • Understand methods for forming sample compositions and network question selection
  • Learn to implement online surveys and collect survey data
  • Analyze and diagnose results, and prescribe appropriate interventions
  • Apply the tools for measuring desired objectives and calculating project ROI

The innovative NetForm methods, algorithms, software, and diagnostic tools will enable you for the first time to add the social and human capital measures to traditional business performance.

About Dr. Karen Stephenson

Photo of Dr. Karen Stephenson Dr. Karen Stephenson, hailed in Business 2.0 as “The Organization Woman”, is a corporate anthropologist and lauded as a pioneer and "leader in the growing field of social-network business consultants." In 2007, she was one of only three females recognized from a distinguished short list of 55 in Random House’s Guide to the Management Gurus. In 2006, she was awarded the first Houghton Hepburn Fellow at Bryn Mawr College for her groundbreaking contributions to civic engagement. In 2001, her consulting firm NetForm was recognized as one of the top 100 leading innovation companies by CIO. Her prominence catapulted in 2000 when she was featured in a New Yorker article by Malcolm Gladwell, regarding the social dynamics of office spaces. Even before these accolades, Stephenson had earned praises for innovatively solving a  variety of complex problems which have been featured in The Wall Street Journal, Forbes, The Financial Times, The Guardian, The Economist, Strategy+Business, CIO, Fast Company and Wired. Drawing upon her prolific experience and 400 member database, Dr. Stephenson consistently delivers that “aha" moment to her clients and audiences.

A global nomad, she has been sighted at the Rotterdam School of Management at Erasmus University, where she currently lectures. This was preceded by 5 years at the Harvard School of Design and 10 years at the UCLA Anderson Graduate School of Management.

She received her Ph.D. in Anthropology at Harvard University, an M.A. in Anthropology at the University of Utah, and B.A. in Art & Chemistry at Austin College, TX. You can read about her work and her company at www.netform.com, www.drkaren.us and www.drkaren.co.uk.

For More Information

Information regarding certification and training can be obtained by visiting www.netform.com or contacting Dr. Stephenson at karen.stephenson@netform.com.

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